Is there any chance that members in good standing perhaps those that renew for more than 2 years at a time. Could receive a spiffy membership card by snail mail?
Similar to members of the AAA (Auto Club) or the AARP (Seniors) where flashing the card at certain retailers could gain the member consumer a discount on purchases. Be it at a bricks & mortar store front of "Game Stop" or at "Best Buy" stores. Something that would make sense that gamer would purchase in the everyday world outside an internet purchase. Fast food comes to mind, like McDonalds / Burger Kings could offer a free size upgrade on meals purchased.
Instead of fumbling around for the right discount code with XYZ retailer a member card would simplfy such a discounted transaction in person.
Just a thought, perhaps "[b]The ECA[/b]" needs to grow further in membership base and prominance before anything like this would even be considered.